The Digital Marketing training program is comprised of “An Introduction to e-Commerce Marketing with Shopify” and “Customer Acquisition with Google, Instagram, and Facebook”. Learners will build a webstore via the industry’s leading e-Commerce platform, Shopify. Then, they will learn to grow the business through customer acquisition with the globe’s most significant search engine and social media advertising platforms, using real-life marketing case studies from Facebook, Instagram, Google, Amazon and more. Upon completion, the learner is eligible to sit for the Shopify Certification exam, and will be Google AdWords and Facebook Advertising certified. This program is 100% online with weekly synchronous live lab sessions.