Data Analytics and Marketing

This program is comprised of “An Introduction to Applied Marketing Analytics” and “Data Visualization with Tableau.” Learners will receive training on data ethics, analysis and visualization, and work with real-life marketing case studies from companies such as Spotify, Netflix, Google, AirBnB and the Red Cross. This course teaches the learner how to use Excel, Tableau, and other tools to analyze and visualize data. Upon completion the learner is eligible to sit for the Microsoft Office Excel Specialist Certification and the Tableau Specialist Certification. This program is 100% online with weekly synchronous live lab sessions.